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1. Right Idea for a Video
Making the perfect marketing video that is going to get views and drive traffic to your website, affiliate product or whatever it is that you are promoting.
2. Importance of Planning
When it comes to creating a video to advertise your product or service and then getting that video in front of as many people as possible, planning is essential.
3. Essential Production Value
If you’ve never considered the importance of the production value of the video that you’re making, you should, because production value can sometimes make or break a video marketing campaign.
4. Market Dominance
YouTube is the most popular video sharing website ever conceived. Everyday millions of people around the world watch videos on YouTube.
5. Establishing Your Brand
If you want to be successful on YouTube as a business, you are going to need to establish your brand and create a memorable image that people are going to want to check out and subscribe to.
6. Your Introduction Video
The introductory video is an extremely useful tool in getting new subscribers and providing anyone who is curious about you and your channel with enough information so that they know what it is that you do and why they should subscribe to you.
7. Annotations & Linking Video
By default, a YouTube account has annotations turned on. Annotations are the semitransparent boxes and links that you find on YouTube videos.
8. How to Set Up a Playlist
One of the useful features that YouTube has available to the video marketer that is using the platform to promote – is the video playlist.
9. The Hook
We are not going to be covering more than a thumbnail sketch of video production techniques like getting the right shots, choosing equipment, creating backgrounds, sets, special effects and more.
10. Keyword Research
Keyword research is one of the most important things that you can do to give your videos the best chance for ranking high in the YouTube search results for keywords that get a lot of traffic but don’t have a lot of competition.
11. Titles, Tags & Descriptions
The next aspect of YouTube videos that we’re going to cover is a more in-depth discussion of titles, tags and video descriptions.
12. Getting Likes & Subscribes
How to discuss two important things that affect everything from how much authority your channel has, to how high or low a particular video ranks.
13. Perfect Call-to-Action
If you want your video to perform a specific job such as get you a new subscriber or cause a viewer to click a link that takes them to a third-party website, you’re going to have to create a call to action or CTA.
14. Getting Viewers to Share
What if you didn’t have to do any work at all to promote your next video? What if you simply posted the video, people flock to it as soon as you announced it on Twitter and then they shared it with friends and those friends shared it with friends
15. Promoting to Social Media
One of the most powerful tools that you have at your disposal to promote your video content are the myriad of social media platforms. Nearly everyone involved in video marketing uses social media to promote their videos.
16. My Videos App
The MyVideos App is an easy to use platform that allows you to create your own video-on-demand network over mobile devices. What does this mean?
17. Promote Social Bookmarking
A very important promotional tool exists in the form of Social bookmarking is one of the primary catalysts for a video going viral.
18. The Right Environment
If there was a recipe for creating a viral video that worked 100% of the time, the video community would soon become saturated with videos that didn’t necessarily deserve viral
19. Video and Other Content
If you want to be successful at video marketing, it is going to take a culmination of various other forms of media that you may or may not already be involved in. . For example – does your company have a blog? Do you have an official website?
20. Other Promotion Techniques
The person who chooses to think creatively could have some pretty incredible success. Let’s explore some of the ways that you can come up with out-of-the-box ideas that may be strange, unusual or even completely wacko, but that just might be effective as well.
21. Distributing to Vimeo
Vimeo, there are people that say that Vimeo is a site much better suited for marketing and business videos. This doesn’t mean that other types of content don’t exist – or don’t do well – on Vimeo.
22. Adding Videos to Break.com
Oddly, break.com is one of the largest video sharing sites out there but there are many people that haven’t heard of it even if they have heard of some of the ones further on down the list.
23. Publishing to DailyMotion
The third video sharing platform that we will devote an entire chapter to is Dailymotion. Dailymotion is a popular video sharing site that has an emphasis on gaming, news stories, sports, comedy and entertainment.
24. Video Distribution Channels
. Some, channels just aren’t going to be right for your video anyway, and it would be a waste of time to upload it there. Then, there are some channels that you’re really going to want to make sure that you participate in.
25. Connect And Engage On Twitter
Twitter can either be an amazing source of free traffic from thousands of interactive followers who love retweeting your tweets or it can seem like a ghost town whenever you tweet! If you want engagement follow these steps…
26. Connect And Engage On Reddit
Reddit is packed with people up voting and down voting tons of posts in your niche, all of these voters are there ready and waiting for you to connect with them…
27. Marketing on Social Media
Ok, I’m guessing you don’t want to spend all your time on social media just for fun right? You want to spend less time on it, get more leads and make more money! If you do your marketing the right way then you will…
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